Hello! I’m Pip, a freelance copywriter based on the Central Coast in NSW.
What do I do?
I write copy that stands out and engages customers.
I help businesses of any size get sales through excellent, and creative, copywriting. Click here to see the copy services I offer.
I saw a gap in the market for kick-ass copywriting with flare! I can dial it up and give you some super spunky writing or simply add a bit of wit into professional copy.
I don’t know about you, but I’m sick of seeing the same old same old copy clogging up my inbox. I click on the new, the fresh, the exciting!
I work remotely with clients anywhere around Australia.
What’s my experience?
Well, most recently, I’ve done several copywriting superstar Bernadette Schwerdt’s copywriting courses via the Australian Writers Centre, and gotten some pretty awesome feedback. Bernadette thought my copy was so great that she encouraged me to go out and start getting paid for my work!
And going back a bit further..
I love the stars, nebulae, black holes! So much so that I completed a degree with a major in astrophysics and minor in ancient history.
Since then, I’ve racked up 12 years experience in technical roles across the IT space – dipping my toes in internet services, legaltech, martech, medical software and insurtech. The tech industry is one that I know well and love. I am very comfortable writing about these industries as I have an excellent understanding of the sales and implementation process of tech products and Saas.
But, hang on..
You might being thinking ‘Pip – what the heck does physics and IT have to do with copywriting’?! Fair enough.. however, there are a lot of transferrable skills. What are they you ask? Well, let me tell you.
You need to be able to solve problems in physics, and I’ve gotten pretty darn good at it. All my tech roles have required thinking outside the box. And thinking of the best way to engage your audience via copy is a problem I can’t wait to sink my teeth into!
I have excellent communication skills – both verbal and written. Years of documenting experimental results as well as preparing presentations and guides for clients have honed this ability. There are so many different styles and approaches that can be applied – I look forward to hearing what you are looking for.
Boy, do I know how to research. I’ll know more about your business than you do by the end! Reviewing literature, becoming a subject matter expert, testing hypotheses – so many new ideas and ways to approach copy spring from this.
Perseverance – physics concepts can be tough and it took persistence and determination to solve complex problems. Sometimes the copywriting process can be lengthy and throw a curveball or two. I have the resolve to push through and see a project to completion.
Now that I’ve said all this, the thing is – I’ve always had a passion for writing too.
I’ve always kept my hand in the creative space – whether it’s through designing the user front end for work clients, ‘Bachie’ recaps for my work mates, or helping friends fix up their CVs.
If you want to get a little bit personal..
I’ve already mentioned my love of space, I also dig ancient history (pun intended). I have a wonderful husband and a pup – who’s a delicious little Biscuit (coincidentally that’s her name!) and accompanies me on my beach walks. I never shook my netball habit. And I have my first bun in the oven (reach out and tell me what I’m in for!) and when there’s no bun in there, there’s always a pun in there! They are my favourite things ever.
Team members
Hi! My name is Biscuit – I am a kelpie x huntaway x border collie and have an absolutely insane amount of energy.
I am excellent at eating paper and you are what you eat (right?), so I have vast amounts of copywriting experience. I also am a great communicator and barking at brush turkeys is a favourite past time. I have just mastered ‘down’ and am down to help mum win business with my adorable face.